All writing--whether it's an essay, a personal letter, or a detailed business report--is at its most memorable when it's built on the fundamental and critical skills that transform your words from good to great. The first lectures provide the first key to more engaging and effective writing: understanding literary genres and the ways their unique styles can shape and inform your own voice. The focus then shifts to the art of rhetoric and the ways...

For beginners to advanced students, this warm and witty guide to writing includes a writing style chapter and a guide to writing everything from school papers to letters to e-mails.

In this book the author discusses the power of words and provides a guide to 'smart talk' that can change your life. Words are a big deal. They are containers for power, and we have to decide what kind of power we want our words to carry, says the author. "I believe that our words can increase or decrease our level of joy. They can affect the answers to our prayers and have a positive or negative effect on our future. One might say that our words...

This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, and compound words. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice.

Part of Longman's successful Short Guide Series, A Short Guide to Writing about Literature emphasizes writing as a process and incorporates new critical approaches to writing about literature. The twelfth edition continues to offer students sound advice on how to become critical thinkers and enrich their reading response through accessible, step-by-step instruction. This highly respected text is ideal as a supplement to any course where writing about...

"With candor, humor, and tons of tips, [this book] leads you step by step through the entire process of crafting a killer college application essay. See how to brainstorm ideas, use easy-to-understand examples as a model, and read inspiring real-life admissions success stories"--Amazon.com.