Align : get your team on the same page, discover clients' needs, develop better products
(Book)

"Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks readers through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs"--,Provided by publisher.

"Align is for all people who work in businesses who want to understand their customers' needs in order to provide better services and develop better products. While it's geared toward supplier to manufacturer or business to business (B2B) relationships, many of these techniques translate to businesses where there is a lot of interaction directly with individual end customers. In this book you'll learn: How to cultivate an aligning mindset in your own company and with your own team Clear roles for each member of the uncovering team Step-by-step guides for running customer alignment meetings Specific skills for face to face engagement with customers Example scenarios inspired by real experiences Tips for putting it all together Based on actual concepts and skills that proved to be effective in Altera's Customer Advisory Board program, these concepts will help transform your team from a disparate group of individual amateurs to a team of professionals working toward the same goal--discovering customer insights that matter"--,Provided by publisher.