Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class-visually capturing the essential points of his education-and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched...

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company's current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute...

The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.

Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple

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"Strategic planning is an important function in nonprofit and public organizations, and leaders are continually striving to increase efficiency and effectiveness. In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to...

"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he...

Essential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantage Red teaming. The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public and the private sector by those seeking to better...

The world's most influential-and controversial-treatise on politics Composed in exile and published posthumously, The Prince is Niccolò Machiavelli's legacy and the foundation of modern political theory. Drawing on his firsthand experiences as a diplomat and military commander in the Florentine Republic, Machiavelli disregards the rhetorical flourishes and sentimentality typically found in sixteenth-century mirrors for princes-guides instructing...