Flip the script : persuade anyone by getting them to think your idea is their idea
(Book)

Book Cover
Average Rating
Contributors
Earle, Andy, author.
Published
[New York, New York] : Portfolio/Penguin, [2019].
Physical Desc
pages cm
Status

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LocationCall NumberStatus
Ft. Walton Beach - Adult nonfiction658.85 KLAFFOn Shelf

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Published
[New York, New York] : Portfolio/Penguin, [2019].
Format
Book
Street Date
1907
Language
English

Notes

Description
"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Klaff, O., & Earle, A. (2019). Flip the script: persuade anyone by getting them to think your idea is their idea . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Klaff, Oren and Andy, Earle. 2019. Flip the Script: Persuade Anyone By Getting Them to Think Your Idea Is Their Idea. Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Klaff, Oren and Andy, Earle. Flip the Script: Persuade Anyone By Getting Them to Think Your Idea Is Their Idea Portfolio/Penguin, 2019.

MLA Citation, 9th Edition (style guide)

Klaff, Oren,, and Andy Earle. Flip the Script: Persuade Anyone By Getting Them to Think Your Idea Is Their Idea Portfolio/Penguin, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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